Welcome back! As in the first semester, I’m going to use the blog to

• host handouts, audio files and videos for use in class and at home,
• provide you with extra tasks and materials related to the course topics.

Read more about the blog here and feel free to add your own thoughts in the comments section or on the feedback page.

Course topics in the 2nd semester

• Sustainability
  Sustainable business management and marketing — what does sustainability mean and which areas of business does it affect?
• Retailing
  Outlets, department stores and supermarkets, customer surveys, supply chain, production, product description and presentation.
• Advertising
  Basics, terms, best and worst practices, greenwashing and business ethics, case studies.
• International Trade
  Globalization, protectionism versus free trade, fair trade and global justice.
• Cultures
  Importance of intercultural awareness and global competences in business.