Daily Archives: 21 Mar 2016

A positive vision

Here’s a small excerpt from the Transition Handbook book I told you about in class:

It is one thing to campaign against climate change and quite another to paint a compelling and engaging vision of a post-carbon world in such a way as to enthuse others to embark on a journey towards it. We are only just beginning to scratch the surface of the power of a positive vision of an abundant future: one which is energy-lean, time-rich, less stressful, healthier and happier. Being able to associate images and a clear vision with how a powered-down future might be is essential.

I like to use the analogy of inviting a reluctant friend to join you on holiday. If you can passionately and poetically paint a mental picture of the beach, the sunset and the candle-lit taverna by the sea, they will be more likely to come. Environmentalists have often been guilty of presenting people with a mental image of the world’s least desirable holiday destination – some seedy bed and and breakfast near Torquay, with nylon sheets, cold tea and soggy toast – and expecting them to get excited about the possibility of NOT going there. The logic and the psychology are all wrong. …

new-old-town-800x561x8

As a species with the creativity, adaptability and opposable thumbs that enabled us to create an Oil Age in the first place, we can be pretty certain that there will be life beyond it.

—Rob Hopkins: The Transition Handbook – from oil dependency to local resilience. Green Books, Totnes, UK, 2008. ISBN 9781900322188

Welcome to Business English 2

Welcome back! As in the first semester, I’m going to use the blog to

  • host handouts, audio files and videos for use in class and at home,
  • provide you with extra tasks and materials related to the course topics.

Read more about the blog here and feel free to add your own thoughts in the comments section or on the feedback page.

Course topics in the 2nd semester

  • market leader 3 course bookSustainability
    Sustainable business management and marketing — what does sustainability mean and which areas of business does it affect?
  • Retailing
    Outlets, department stores and supermarkets, customer surveys, supply chain, production, product description and presentation.
  • Advertising
    Basics, terms, best and worst practices, greenwashing and business ethics, case studies.
  • International Trade
    Globalization, protectionism versus free trade, fair trade and global justice.
  • Cultures
    Importance of intercultural awareness and global competences in business.