Category Archives: Homework

If this category is attached to a post, it means that there’s an assignment for you to do at home.

Describing a brand

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Well-Known World Brand Logotypes

Source: http://www.vroomseo.ie

Your homework for Monday, 5 October:
Pick a popular brand (one your fellow students are likely to know) and prepare a short presentation about it.

Your description should answer the following three questions:

  • What kind of products are marketed under the brand?
  • Who buys (or is expected to buy) the products?
  • How would you describe the image and qualitites of the brand?

If you have the Market Leader Course Book at hand, have a look at page 6, exercise A3. You will find some adjectives there which you can use to describe brands.

And here are some expressions you can use to talk about brands:

  • I’m going to talk about a (car/computer/fashion/…) brand.
  • The brand comprises … (list of products)
  • The brand’s target group are …
  • The brand stands for … (+ noun)
  • The brand is said to be … (+ adjective)
  • The brand has a reputation of being … (+ adjective)

Prepare yourselves to say 3-6 sentences in class.

What is sustainability?

BY      POSTED:      CATEGORIES:  Homework, Writing    TAGS: 
Bankers or other financiers constructing a huge, unstable pile of coins. 'Amazing, from up here I can't even see the foundations that we're built on'

Source: http://cinabrio.over-blog.es

Your homework for Tuesday, 29 Sept:
Write up a short definition of what the word sustainability means, in your opinion.

To get started, It may help you to think about the two parts of the word: sustain|ability.

Also, it might be helpful to think small. You don’t have to include the whole planet in your definition. Just think about what sustainability means with regard to your own household, your budget and your lifestyle.

And please don’t just copy text from the internet.

Write 1-3 sentences in your own words.