Source: http://www.vroomseo.ie
Your homework for Monday, 5 October:
Pick a popular brand (one your fellow students are likely to know) and prepare a short presentation about it.
Your description should answer the following three questions:
- What kind of products are marketed under the brand?
- Who buys (or is expected to buy) the products?
- How would you describe the image and qualitites of the brand?
If you have the Market Leader Course Book at hand, have a look at page 6, exercise A3. You will find some adjectives there which you can use to describe brands.
And here are some expressions you can use to talk about brands:
- I’m going to talk about a (car/computer/fashion/…) brand.
- The brand comprises … (list of products)
- The brand’s target group are …
- The brand stands for … (+ noun)
- The brand is said to be … (+ adjective)
- The brand has a reputation of being … (+ adjective)
Prepare yourselves to say 3-6 sentences in class.
I think there is a little mistake:
The brand’s target group are..
I think it needs to be:
..group is …
Hi Louisa, thanks for commenting. In fact, it’s a bit more complicated than that. The problem is about collective nouns (i.e. singular nouns that denote a group of people). In British English (wich is my favourite variety), you often use plural pronouns on collective nouns (‘the police are chasing a criminal’), in American English singular pronouns are more widespread (‘the police is chasing a criminal’). It also depends on whether your focus is on the group as a whole or its members individually. See also here. But to say ‘the brand’s target group is single women’, for instance, would be perfectly correct. In fact, you can use it either way.