Would you like to be as free as this man?

All you have to do is grow a beard and join the ranks of the lumbersexuals, a new fashion and lifestyle trend for men. (If you’re a woman, there may still be hope even without a beard). Its typical exponent has been described by GearJunkie as

He is bar-hopping, but he looks like he could fell a Norway Pine. He looks like a man of the woods, but works at The Nerdery, programming for a healthy salary and benefits. His backpack carries a MacBook Air, but looks like it should carry a lumberjack’s axe.

The commercial, by the way, was made by Urban Beard, a Canadian cosmetics company that sells organic beard grooming products.

My question to you: is this a real thing or just an invention of marketers? Does it appeal to you?