All you have to do is grow a beard and join the ranks of the lumbersexuals, a new fashion and lifestyle trend for men. (If you’re a woman, there may still be hope even without a beard). Its typical exponent has been described by GearJunkie as

He is bar-hopping, but he looks like he could fell a Norway Pine. He looks like a man of the woods, but works at The Nerdery, programming for a healthy salary and benefits. His backpack carries a MacBook Air, but looks like it should carry a lumberjack’s axe.

The commercial, by the way, was made by Urban Beard, a Canadian cosmetics company that sells organic beard grooming products.

My question to you: is this a real thing or just an invention of marketers? Does it appeal to you?

Richard Wiseman, a psychologist from the UK, also runs a blog with more interesting videos about optical illusions and the power of imagination.

By the way, Quirkology (the name of Richard’s YouTube channel) is a made-up word (from quirky = weird, eccentric and a standard Latin suffix). So quirkology is the science of the weird and eccentric.

via BoredPanda — a blog (mostly) about the beautiful things in life.

Lifestyle Sports discounter (Ireland), 1980s

Speak ‘n’ Spell (Texas Instruments), 1980s

 Coca Cola, contemporary